There are many s/w (Drupel, joomla, Wordpress, etc) available in market, why people should use Magento ? It’s worth drawing attention to the fact that Magento is a PLATFORM, not software. Software is a product that gives you a package of tools to use. What you get is in the box, so to speak. Nothing more. But a platform is something you can build upon, develop, change, and make into whatever you need it to be. And that’s why we use Magento for commerce.